Every product decision is a choice about who we center. When we center ourselves, we ship quickly but guess often. When we center the people using what we build, we earn trust, referrals, and long-term loyalty. User First exists to make that second path the default.

What we will publish

• Field notes: Raw observations from moderated interviews, in-product surveys, and support transcripts that reveal the unmet needs behind the metrics.
• Frameworks: Templates for journey mapping, opportunity solution trees, and prioritization rituals that keep customer outcomes connected to business goals.
• Case studies: Stories from teams that brought user research out of the department silo and into roadmap planning, retros, and launch celebrations.

How to use these posts

Take what is helpful, remix it for your product, and share it with your collaborators. Send us your questions and we will unpack them in future posts. If you have stories about making space for user voices inside your organization, we would love to feature them.

The promise is simple: every article should help you design an experience someone would recommend without being asked. Let’s build that kind of future together.